JAMES SHAUGHNESSY is Digital through and through. His 10 years of experiences at Machinima and ManiaTV as a Creative Producer have given him absolute fluency in Digital creative, strategy and distribution. At Machinima, he pioneered and perfected their integrated marketing efforts, led animated/live-action original branded entertainment content, worked side by side with YouTube’s largest influencers and major ad-clients, such as Google, Dolby Digital, Film District, the CW, Qualcomm, and Honda. All this while leading the creative presentation that landed Machinima $32 million dollars of investment from Google in the 2012 YouTube up-fronts. James truly understands that change is the only constant in Digital strategy and in order to engineer success on the digital platform, a project must be data-driven and results-oriented, but most of all creative.