The HYFN agency hired us to provide production development, strategy, and execution for Macy’s INC (International Concepts). They were launching their men’s fall catalog and wanted it to feel worldly, fresh and edgy. We cast famous deaf model Nyle DiMarco and produced a 60-second “brand spot”, as well as various 30-second cutdowns for the both the official INC’s and for Nyle’s Instagram, Twitter, and Facebook pages.
The HYFN agency hired us to consult and execute creative and production for Macy’s — an athletic brand that was interested in emulating the Nike and Beats by Dre model by closely aligning themselves with athletic influencers, while positioning itself alongside the “alternative” sports movements of Dunking, Crossfit and Parkour/Ninja course. Over 2 days, we shot one “brand spot, 3 mini documentaries and still images for their men’s fall look book and a digital rollout on their ID and influencers’ Instagram, Twitter and Facebook pages
The HYFN agency hired us to produce 14 commercial spots in 3 days at Skyzone’s newest facility outside Atlanta, Georgia. The spots varied in age and demographic — in total facilitating performances from ~30 children of various ages; from 3 to 17 years of age as well as ultra slow motion technology by Phantom Camera’s.
Machinima tasked us with creating integrated branded content for the Street Fighter franchise to be distributed through the “Machinima Prime” premium content initiative… The VFX heavy spots aired on Machinima’s main page pushing their main audience to season 2 of the highly successful live action Street Fighter series.
Azure tasked us with developing, producing and delivering a commercial campaign that would highlight their diverse, compassionate, fulfilling work/life culture.
Mattel charged us with developing, producing and delivering a Netflix after show hosted by Kevin Smith and featuring Mark Hamill, Sarah Michelle Geller and the rest of the cast in a behind-the-scenes look into their iconic roles in the all new Master of the Universe animated series.
